Project Fame West Africa (which I will refer to as PFWA henceforth) is the best talent development reality TV show in West Africa. PFWA has produced some of the country’s finest musicians since its inception 7 years ago and all, I mean all of it past winners have gone on to become hits in the music industry, from Iyanya, Chidinma, Monica and recently Olawale, you will agree with me that PFWA has always produced stars.
Have you ever wait for a minute to examine why PFWA always produce stars that after the show make their marks and become popular in the music industry whereas rival TV shows like Glo Naija sings, Etisalat’s Nigerian Idol repeatedly fail to match such feat? You will observe that we don’t even get to remember the names of past winners of these rival shows whereas we can still vividly remember who the fourth runners up of like 3 seasons ago of PFWA was.
PFWA has become this successful simply because of its structure of operation what we can call its Modus Operandi. Rival shows all have the same structure which differs from PFWA structure and that is why they are not as successful. PFWA is structured in such a way that it will always produce the best from the bests.
We have a panel of judges, the faculty and the contestants. The faculty gives each contestant a task to do, a song to perform and they also coach and tutor them so as to get them to give the best performance possible. All the contestants perform at the show where they are scrutinized by the judges pointing out their errors and areas they need to improve on. The judges then select the 4 worst performance of the day and put them on probation. From these 4 contestants, the viewers will save a contestant; the faculty one and the other contestant will save 1 the other contestant not saved will exit the show.
If you look at this structure properly you will notice that it is guaranteed to produce the best out of the bests. A very good contestant is likely never to be on probation throughout the show- we have seen this in past seasons, examples include Monica, Chidinma etc. But this season MTN just came up with the greedy idea of putting all the contestants on probation after the 3rd week. This act will surely increase MTN’s revenue from voting but it will kill the quality of the show as it is the contestant with the highest number of votes that get to remain in the competition cos we all know that anybody that will vote due to the high cost of the SMS charge will only vote for his/her friend or relative among the contestants regardless of whether he/she is aware that the person is good or not. In other words, I can’t have a friend or relative among the contestants and not vote for him/her even if I realize there are better contestants in the show.
What this will result into is producing the contestant with the highest no of rich friends and relatives (who could afford the high cost of voting) as winner instead of the producing the best contestant as winner. This is the system that rival shows are using that is making them never to produce a true star. MTN following this system will surely increase their purse but will speedily kill the quality of the show.
And we are already experiencing this in the exit of Shola (I know you all agree that he is by far better than some of the contestants left in the competition). Just look at the scenario that put Geoffrey, Shola, Christian and Daniella on probation believe you me if the original system had been used, none/just one of them would have been on probation.
MTN will truly make money from this new system but at the same time they will kill the quality of the show, it is now left for them to either choose to pursue money or the quality of the competition.
Source:http://www.trendyglitzy.com/2014/09/how-mtn-is-killing-quality-of-project.html
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